ADOS Coffee
Art Director, Photographer, Stylist
Responsible for creating and implementing visual concepts for product photography and branding imagery to be utilized on social and e-commerce spaces.
Client Ask…
ADOS coffee was looking for packaging and lifestyle photography that was bold and rich to match the flavor of their brew. Needing imagery usage for branding and marketing purposes, I created a bold and dynamic concept for packaging photography and an intimate and sophisticated concept for lifestyle photography. (concept board right)
Look and Feel
I created a visual concept that was high contrast and graphic to attain a bold aesthetic to match the flavor of the product. Selecting rich cool and warm color pallet paid homage to the warm and invigorating experience of the first coffee of the day.
Creating Impact
Dynamic lighting, camera angle, and playful styling aided in creating impactful imagery to entice and stimulate consumers.
Getting Graphic
I applied a graphic approach utilizing a hero camera angle and negative space to draw focus to the product and the packaging design.
