Dahlia Grove Brand Development
Design
Responsible for overall brand identity, business name, graphics, color palette, and font pairing. Worked with the business owner to create an aesthetic that spoke to the impact the Dahlia Grove program has on its enrollees. “Love boldly” and “brilliantly beautiful” were the concepts on which the designs were based. The main graphic was inspired by a dahlia flower. I arranged the “petals” similar to a mandala which reiterates the focus required for the social work aspect of the business to create safe and sacred places for the women enrolled.