ADOS Coffee
Art Director, Photographer, Stylist, Producer, Photo Retoucher
Responsible for creating and implementing visual concepts for product photography and branding imagery to be utilized in digital marketing for social media and e-commerce spaces. Also responsible for project management, and post production and delivery.
Client Ask…
ADOS coffee was looking for bold and rich packaging and lifestyle photography to match the flavor of their brew. They required imagery usage for brand enhancement and digital marketing purposes. I created a bold and dynamic concept for packaging photography and an intimate and sophisticated concept for lifestyle photography. (concept board right)
Look and Feel
I created a visual concept that was high contrast and graphic to attain a bold aesthetic to match the flavor of the product. Selecting rich cool and warm color palette paid homage to the warm and invigorating experience of the first coffee of the day.
Creating Impact
Dynamic lighting, camera angle, and playful styling aided in creating impactful imagery to entice and stimulate consumers.
Getting Graphic
I applied a graphic approach utilizing a hero camera angle and negative space to draw focus to the product and the packaging design.
