Classic Mini DIY Brand Development
Design, Brand Development
Responsible for overall brand identity, graphics, color palette, and font pairing. Worked with the business owner to create an aesthetic that was impactful and recognizable in an educational space. I utilized iconic components of a classic Mini Cooper such as the authentic dash, the unmistakeable Morris Mini grill, and the original design of the 10” mark I Mini Cooper wheels to create graphics recognizable by those within the Mini community. A modern take on “retro rustic” and “playful mechanic” were the concepts on which the designs were based. Designs are mostly used on merchandise and web-based platforms.